Our Story
Explore the essence of everyday elegance with Dhiனம் (Dhinam) — where style meets comfort seamlessly. Derived from the Tamil language, “Dhinam” translates to “Everyday.” Our brand uniquely blends the beauty of diverse cultures, presenting a harmonious fusion through a half Tamil and half English script. This synthesis mirrors the contemporary trends while embracing the timeless charm of traditional sarees and blouses in our daily lives.
Founded by Archana Priyadarshini, Dhinam believes that our everyday attire is a reflection of our personality and lifestyle. Recognizing the significant influence of daily comfort wear on one’s choice of occasion wear, Dhinam’s designs embody a philosophy of minimalism and practicality. As a ready-made apparel e-commerce brand based in Tamil Nadu and a proud sub-brand of Archana Priyadarshini – Customized Wedding Blouses since 2009, Dhinam caters to those seeking distinctive styles with ease.
Launched in 2019 as a sub-brand, Dhinam specializes in everyday readymade blouses, offering a wide range of sizes and fits. Our dedication lies in crafting blouses that not only showcase quality fabrics and comfort but also embody an effortless and chic appearance, aligning with your everyday attire aspirations. We understand your needs, we resonate with your preferences, and we are here to accompany you through the lanes of your daily life with our Dhinam products.
Driven by valuable feedback, testimonials, and client interactions, our product categories continue to evolve, thanks to the unwavering support of our clientele. At Dhinam, we go beyond just blouses, aiming to provide you with an enriched and diversified collection. Your suggestions and ideas are not only welcomed but cherished. Reach out to us at hello@dhinam.in — because at Dhinam, we believe in co-creating the story of everyday elegance with you.
Meet our Founder
Fashion designer Archana Priyadarshini has always had a passion for textiles and fits. Her educational journey includes an undergraduate degree in Apparel Design and Fashion Art, a postgraduate in Fashion Merchandising, and a master’s in Retail Management, providing her with a comprehensive foundation to nurture her love for businesses. With a commitment to continuous learning, she has gained valuable experience in academic management and teaching within the fashion and business domains, all while maintaining her own business, which originated in 2008.
Hailing from a family of agriculturists and entrepreneurs, Archana draws inspiration by observing the people around her. The values of being relatable, practical, and mindful have become integral to her, influencing her approach to business. Recognizing the significant role clothing plays in everyday life, both of her brands, Archana Priyadarshini and DHINAM, offer clients the choice to adorn themselves for both everyday wear and special occasions.
If she’s not active on social media, Archana mentions that she is likely immersed in teaching, learning, and finding comfort in the art of slowing down with friends and family.
